The Simple Food Project

We believe our pets deserve real food in amounts proportional to their naturally carnivorous diets. We also understand that in the busyness of our daily lives, preparing a daily gourmet meal for our dogs is somewhat unattainable. We wanted to provide a solution, so we created The Simple Food Project: the healthfulness of a freshly prepared meal with the convenience of "scoop & serve". Tested & approved by our own dogs, we hope yours love it just as much!

NUTRIENTS FROM WHOLE FOOD FOR DOGS

If humans can get the nutrients they need without piles and piles of synthetic vitamins and minerals, then *gosh dang it* so can dogs!

CRAFTED WITH LOVE IN SMALL BATCHES

All our recipes are crafted in small batches with USA-sourced ingredients at our state-of-the-art manufacturing facility in Wisconsin. Each formula is developed by our holistic veterinarian, and is tested by our own dogs.

We take great care crafting each box of food because, even though we may never meet the dog receiving our product, we know that he is a valued and loved part of a great family. We know he has spent day after day admiring his humans, making them smile, and cuddling them on rainy days.

We know he’s earned a really, really good batch of food that tastes good and keeps him healthy. And we’re honored to provide that for him!