RAWR was founded with the goal of changing the way we feed our cats. We realized what cats and their humans need is a diet that offers transparency, integrity and ingredients specific to the needs of the modern feline. 

Established in the summer of 2010 we have grown from a tiny brick and mortar in Oakland to a full production facility in Grass Valley CA. Despite our growth we have stayed true to our mission providing thoughtfully sourced and consciously crafted food for felines.


We love our cats and we care deeply about each and every ingredient that goes into the food we create.  All ingredients are carefully sourced from farms and producers that we have built strong relationships with over the years. We do not add anything your cat doesn’t need and rely on clean and wholesome meat as the basis for all of our meals. Each ingredient serves a purpose and we never compromise on quality. 

We never cut corners and always use the same cuts of meat from the same sustainable farms offering you consistently premium food for your cat.