Fluff & Tuff

ABOUT US

Our Story

When Chris and I began Fluff & Tuff, we had a few guiding principles in mind: durable yet attractive toys, exceptional customer service and philanthropy wherever possible.

Nearly 10 years later, we’re still dedicated to making safe, beautiful toys. And we bring fun to dogs in need across the country through our Fluff & Tuff charitable initiatives, including donating nearly 10,000 toys since 2015.

Fluff & Tuff is a family owned and operated business based in Michigan, where we do tough really well. Thank you for your support.

See What We’re Made Of

Fluff & Tuff toys combine superior quality materials with proven construction methods to create durable plush toys on the market today.

Our dog toys are…

PREMIUM

  • Superior, ultra-plush outer fabric
  • Thick, durable Tuffweb™ mesh liner
  • Concealed and double stitched seams
  • Machine washable

UNIQUE

  • Custom designs by Fluff & Tuff
  • New releases semi-annually

SAFE

  • Constructed to the safety standards of kids’ plush toys
  • Non-toxic polyester fill placed for optimal shaping and play-ability
  • Embroidered eyes
  • ICTI factory certified
  • Double scanned for foreign or metal objects
  • Independently tested for lead and phthalates

The Fluff & Tuff Difference

We’re committed to the quality and safety of our product, providing exceptional customer service and giving back through product donations and the creation of our annual holiday charity toy, which donates 100% of its profits to charity. We’re proud of the superior quality of our products and go to great lengths to maintain those high standards for our retailers and their customers. 

  • Fun Comes First - Our toys make dogs happy, and that makes us very happy!
  • "Good Enough" Isn't Good Enough - from materials to construction practices to safety standards, we're only interested in the best. 
  • There's Delight In Every Detail - we design our toys to be unique and timeless. And also really good looking. 
  • We're Here For The Humans, Too - We're family-owned and operated, and love bringing above-and-beyond service to our customers and independent retail partners. 
  • Giving Back Is Part Of Our DNA - Through our Fluff & Tuff Charitable Foundation and toy donations, we support rescue groups, shelters, animal charities and initiatives across the country. 

Research & Development

Our Research and Development team consists of highly trained canine experts. Each team member brings to the table years of field research with specific experience in the area of dog behavior as it relates to “dog toys.” Each product has undergone extensive durability testing.